QUALITY EXCELLENCE ACCREDITATION - EUMMAS Accreditation

Excellence in higher education is a hallmark of institutional success and credibility. EUMMAS is currently developing its Quality Excellence Accreditation, a prestigious label designed to validate universities’ commitment to high academic standards, impactful research, and continuous improvement. In this project, the standards for this award are being carefully crafted by experienced professionals in the field, ensuring that they reflect the latest global trends and best practices in higher education.

Once launched, holding the EUMMAS Quality Excellence Accreditation will not only strengthen a university’s international reputation but also increase its attractiveness to top-tier students, faculty, and strategic partners. It will showcase the institution’s ability to adapt to global priorities such as sustainability, digital transformation, inclusion, equity, and internationalization, positioning it as a leader in the academic community. This recognition will be more than an accreditation — it will be a statement of quality, excellence, innovation, and vision.

Key Impacts

Enhanced Quality Standards in Higher Education

The project will provide clear, practical benchmarks for quality and excellence, enabling universities to identify strengths, address gaps, and improve their educational, developmental, and management performance in line with international best practices.

Reputation and Visibility Growth

Universities obtaining the EUMMAS A Quality Excellence Accreditation will gain a prestigious label that strengthens their credibility and brand image, making them more attractive to high-quality students, faculty, and strategic partners at both national and international levels.

Professional Development and Capacity Building

Institutional staff will have access to targeted training and practical experience in quality assurance, evaluation processes, and project management, enhancing their professional skills and contributing to the university’s long-term development.

Stronger Collaboration Networks

Accredited institutions will join a global community of universities committed to excellence, gaining priority access to EUMMAS events, exchange opportunities, and collaborative projects with like-minded partners.

Positive Societal and Economic Impact

By raising the quality and visibility, accredited universities will attract more international students and projects, strengthen community engagement, and contribute to cultural exchange, innovation, and local economic growth.

Continuous Improvement and Innovation

The accreditation process fosters a culture of ongoing evaluation and innovation, encouraging universities to adopt new teaching methods, integrate digital transformation, and implement sustainable practices that ensure long-term competitiveness and adaptability in a rapidly changing global environment.

Empowering Universities Through Trend-Driven Quality Standards

Recognizing the importance of global trends in higher education, the European Marketing and Management Association is developing its Quality Excellence Accreditation to address the needs of its diverse member institutions.

Beyond general quality assurance criteria, this recognition will emphasize key areas shaping the future of international higher education landscape , including:
– sustainability,
– digitalization and artificial intelligence,
– inclusion and equity
– internationalization,
– and other modern approaches such as academic coaching and mentoring, etc.
A distinctive feature of the initiative is its focus on smaller universities from peripheral and less advantaged regions, which often face financial and structural barriers to obtaining costly international accreditations. By offering an inclusive and trend-oriented framework, EUMMAS aims to provide these institutions with a prestigious yet attainable quality label that enhances credibility, fosters innovation, and strengthens their global visibility.

Key Project Results

Development of EUMMAS Quality Standards and Criteria
Preparation of Evaluation Tools and Documentation and Quality Excellence logotype to support a transparent and structured evaluation process.
Pilot Training for Evaluation Experts
Implementation of Pilot Evaluations
Finalization of Standards and Procedures

Further Steps: Apply for the EUMMAS Quality Excellence Accreditation

Following the completion of the final EUMMAS Quality Standards and Procedures and the successful execution of all pilot activities, the next phase of the project will focus on the full-scale implementation of evaluations. This will include on-site or online visits by the EUMMAS evaluation team, as well as the review of submitted documentation, to assess institutions against the established quality benchmarks.
Universities that meet the criteria will be awarded the EUMMAS Quality Excellence Accreditation, a prestigious recognition of excellence in education, research, institutional management, and overall operations.
Institutions interested in being among the first to undergo this evaluation can already express their interest by sending us an informative email: accreditation@eummas.net

Project Partership

The development of the EUMMAS Quality Excellence Accreditation is a collaborative effort led by institutions with proven expertise in higher education quality assurance and in the key areas addressed by the EUMMAS accreditation standards. Each partner brings unique strengths and experiences that directly align with the recognition’s focus areas.

Leading Partner: B2 Ljubljana School of Business

B2 Ljubljana School of Business (B2 LSB) is an independent, state-accredited higher education institution in Slovenia, offering fully accredited bachelor’s and master’s programs in business, management, marketing, informatics and law. Established in 2010, and backed by B2’s decades-long expertise in digital education, B2 LSB delivers a modern, practically oriented curriculum supported by advanced hybrid learning technologies.

B2 LSB’s strengths lie in internationalization, digitalization of the teaching-learning process, and quality assurance in higher education. The institution has extensive experience in international cooperation, hosting several Erasmus mobilities annually with EU and non-EU partners. It is actively involved in quality assurance system development and has deep expertise in integrating AI, hybrid teaching, and intercultural perspectives into the curriculum.

Partner Institution 1: Business and Technology University

Business and Technology University (BTU) is a forward-thinking higher education institution in Georgia, specializing in the integration of business and technology disciplines. With a strong focus on innovation, entrepreneurship, and digital transformation, BTU equips students with the skills and mindset needed for the rapidly changing global economy.

The university actively promotes sustainability, inclusion, equity, and the application of cutting-edge technologies such as AI in education and business. BTU’s modern pedagogical approaches and commitment to inclusive, internationally relevant education make it a valuable contributor to the development of the Quality Excellence Accreditation standards.

Partner Institution 2: EUMMAS Association

European Marketing and Management Association (EUMMAS) is an international academic and business association connecting universities, research centers, companies, and public institutions worldwide. Founded to strengthen cooperation between academia and industry, it fosters innovation, research, and practical solutions through conferences, projects, and publications. The Association brings together a diverse global network of members committed to advancing management, marketing, entrepreneurship, sustainability, and digital transformation. By facilitating knowledge exchange and innovation, EUMMAS plays a key role in shaping quality standards in business education worldwide — a mission fully aligned with the Quality Excellence Accreditation initiative.

Join Us in Shaping EUMMAS Quality Excellence Standards

We warmly invite all interested professionals and universities to contribute their expertise to the development of standards and the implementation of this project. This is a voluntary, unpaid role for those passionate about advancing quality, innovation, and inclusiveness in higher education. For more information or to express your interest, please contact accreditation@eummas.net.

EUMMAS Quality Excellence Board

Assist. Prof. Dr. Katarina Aškerc Zadravec

Director

MSc. Nuša Lazar, PhD Candidate

Deputy Director

MA Mariam Gorgodze, PhD Candidate

Deputy Director